The Zero Suicide Alliance (ZSA) is responsible for the management of this website and takes the privacy of information provided by visitors to this website extremely seriously. The alliance is hosted by Mersey Care NHS Foundation Trust, and receives funding through the Department for Health and Social Care, a part of the UK Government. Regarding data protection and privacy, this website has been assessed through the use of a Data Protection Impact Assessment as part of our data protection process which meets the GDPR and the Data Protection Act (2018).  

We do not capture or store personal information about individuals who browse this website, except where this information is given voluntarily, such as through our online forms. This is where you have explicitly asked us to contact you, for example by subscribing for updates or to sign up as a member. As part of the enrolment you will be informed of your rights and the ability to opt out.

All communication with us will be encrypted, so if you send us an email using the contact form your information will be encrypted in transit and will go through an internal network before reaching us. 

To opt out of any communication from us you can do this by emailing us at

As part of making this site as user friendly and accessible as possible this website uses two tools to capture necessary information. This information is only used to improve the website, to adapt to user behaviour and to evidence that the site and resources are being accessed effectively and equitably. This information will always be anonymous or pseudonymised. The two tools we use are below:

We use Hotjar to understand:

  • How visitors use elements of our website (do they click the sections we want to draw their attention to)
  • Are users seeing what we want them to notice (for example are people scrolling down or staying on the top third of the page)
  • How easy are users finding the website to navigate (for example how long does it take for them to find the right section of the website for their needs, how does their mouse move around the page, what pages do they visit on the way to where they want to be)
  • To ask for feedback from the users (this is through the small questionnaire pop up in the bottom right corner)

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. You can opt out of cookie tracking using the pop up banner when you first enter the page, or through your browser settings as outlined within the Google Analytics section. These cookies and sources provide data which includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

The operator of the Hotjar component is Hotjar Inc.,  1600Level 2, St Julian’s Business Centrre, 3, Elia Zammit Street, St. Julians, Malta.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

This privacy statement only covers the Zero Suicide Alliance website. It does not cover all sites that can be linked to from this Site, so you should always be aware when you are moving to another site and read the privacy statement on that site.

None of the details we gain through the methods above will be shared, sold or given to an organisation outside of the Zero Suicide Alliance, barring a legal requirement to do so (for example in the case of a government or court mandate). In order to develop the website further we work with a website developer Frank Designs Ltd. Frank will offer development support and will build new elements of the website. At times this may mean that their developers could access member data and subscription information. Our contractual relationship with Frank includes provision to ensure that data protection incorporates this possibility. Frank have a long history of working on NHS websites and are fully compliant with ISO27001 and NHS Data Security and Protection Toolkit. 

As part of the ongoing maintenance for the website (fixing back end functionality, changing aspects which we cannot do ourselves) this will be carried out by Informatics Merseyside, which is an NHS healthcare technology organisation, governed by the same data protection and privacy requirements as we are. Our contract with Informatics Merseyside is a subsection of an ongoing contract between Mersey Care NHS Foundation Trust and Informatics Merseyside, which holds the utmost level of data protection provision.

We use Google Analytics to understand:

  • How many people access the site
  • Where they are from (city level)
  • What pages are used most and least
  • Where people find us (referring sites like Google and members who host links to us on their pages)
  • We sometimes use campaign links – this allows us to say definitively that this person clicked through this email, link or channel).
  • Enabling a service to recognise your device so you don't have to give the same information several times during one task
  • Recognising that you may already have given a username and password so you don't need to do it for every web page requested

We collect statistical and usage information, such as the number of visits to the website, the user behaviour on the site and broad details of where visitors access the site from (for example what city and what website browser they use) which is not personally identifiable.

Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data on which website you have come to a website from (so-called referrers), which subpages of the website were accessed or how often and for which period of time a subpage was viewed. This is used to optimise the website.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.

As IP anonymisation is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the ZSA, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.

In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymised and encrypted and will not be linked with other data.

You can prevent the storage of cookies by a setting of your browser software, or by clicking the option on the pop up banner as you arrive on the site; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available here.

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Further information and Google‘s applicable privacy regulations can be found at and

The following link provides a further explanation of Google Analytics.

Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link:

To host events virtually in line with the Coronavirus lockdown process we work in partnership with iVent, a digital events provider. 

We use iVent to:

  • Allow us to deliver events and conferences virtually through their platform
  • Allow a high quality look and feel for events 
  • Encourage and support networking at our events

iVent allows users to access our events by registering for an account and logging in. This account is only used for ZSA events and is to provide an avatar for the event itself and to manage attendance. 

Users will be asked to provide their name (although this can be a pseudonym), their email address, their profession and their organisation (many events will be specifically focussed on an industry / group and so this is necessary to ensure attendees are correct. 

The data will be stored for 1 year, and will be used for the following purposes:

  • To allow users to access the event, with an avatar so that they can engage with others in the session. 
  • To allow users to access recorded content for up to 30 days following the event
  • To contact attendees at the end of the session with a feedback form
  • To contact attendees who opt into marketing messaging about future events (only those who opt in to these marketing messages will receive these emails). 

This information will never be sold or shared with third parties, however as part of their role in developing and supporting the running of the event iVent will have access to the information. The contract with iVent includes GDPR and Data Protection Act 2018 provisions to ensure that data is secure and handled appropriately by all staff members who may have access as part of their role. 



How long we will keep your information

Data you provide by enrolling as a member or signing up for a subscription for updates will be stored for 1 year (365 days), this will be judged from the last time we heard from you.

Data collected through Google Analytics and Hotjar can be held for different amounts of time, however this will all be anonymised or pseudonymised, meaning that there is no way for your data to be related to you. For example the information on which pages you viewed on our website will be amalgamated and aggregated so that we see how many people in total have viewed the page. Where there is pseudonymised data we will be able to see that user x clicked on these sections and visited these pages in this order.

The Zero Suicide Alliance may revise this Privacy Policy at any time. You will not receive notification of these changes but they will be published on this page.

The ZSA will endeavour to safeguard your information and will not pass it on to any third party without the express permission of the individual or unless required to do so by lawful authority.

If you have any further queries about data protection in relation to this site, please contact our Data Protection Officer by emailing 


(This information is also available above in the sections relating to Google Analytics and Hotjar). 

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

You have the choice to reject these cookies by clicking "Deny" on the pop up. This will disable any cookies, such as google analytics.However, some features on the site may not work as expected. For example, if you hide the Accessibility toolbar, this will not be remembered and it will continue to pop up on each page. In addition, the Google Translate options will not be displayed.

In order to help us to improve the content, format and structure of this website we record and analyse how visitors use the website. For this purpose, we use Google Analytics.

"This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above."

We do not make any attempt to find out the identities of those visiting our website. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this and we will make it clear when we collect personal information and will explain what we intend to do with it.

For more information on enabling and disabling cookies please visit About Cookies.





Google Analytics

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These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Click here for an overview of privacy at Google


Click here for information on downloading a browser add-on to opt-out of Google Analytics




This cookie is used by the website's CMS (Content Management System) to track if the user is a public guest or is logged in to an account on the website. This cookie is not used for any other purpose. 


Cookie notice


Keep track of whether or not you have clicked "Got it!" on the notice about cookies on this website, so that it doesn't keep appearing when you load a page. 


Google Translate


Keep track of which language has been selected from the Google Translate tool.


Colour contrast


Keep track of which colour contrast mode has been selected from the Accessibility Tools.


Accessibility bar


Keep track of whether the accessibility bar is opened or closed.


Text size


Keep track of the text size that has been set from the Accessibility Tools.




Keep track of whether or not you have voted in a survey



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Hotjar is a service this website uses to track and understand how users naviagte. Using the data gathered from Hotjar we can improve the content, format and structure of the site to enhance the user experience. To find out more about the cookies Hotjar uses visit their website



Embed cookies

We may use embeds from YouTube, Google Maps or Vimeo on our site to display content. That content uses the following third-party cookies. Where possible, we will use privacy-oriented settings to ensure as few cookies as possible require consent.

These additional cookies that remain, and the content from which they stem, will not display on the site unless you choose to ‘Accept additional cookies’.

Cookie Source Purpose Expiry
CONSENT YouTube ( Google cookie tracking consent with analytics and/or ad integration. 2 years
CONSENT Google Maps ( Google cookie tracking consent with analytics and/or ad integration 2 years
__cf_bm Vimeo ( Vimeo ClouldFlare layer which filters out requests from bots. 30 minutes

Captcha cookies 

We use Google reCAPTCHA in order to verify whether or not you are a human when submitting data to the website. Most of the time, this will only be present on pages containing forms. 

Cookie Source Path Purpose Expiry
Google ( /recaptcha  Provides risk analysis to Google spam protection.  6 months