Privacy Policy

We use Hotjar to understand:

• How visitors use elements of our website (do they click the sections we want to draw their attention to)
• Are users seeing what we want them to notice (for example are people scrolling down or staying on the top third of the page)
• How easy are users finding the website to navigate (for example how long does it take for them to find the right section of the website for their needs, how does their mouse move around the page, what pages do they visit on the way to where they want to be)
• To ask for feedback from the users (this is through the small questionnaire pop up in the bottom right corner)

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. You can opt out of cookie tracking using the pop up banner when you first enter the page, or through your browser settings as outlined within the Google Analytics section. These cookies and sources provide data which includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

The operator of the Hotjar component is Hotjar Inc.,  1600Level 2, St Julian’s Business Centrre, 3, Elia Zammit Street, St. Julians, Malta.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

This privacy statement only covers the Zero Suicide Alliance website. It does not cover all sites that can be linked to from this Site, so you should always be aware when you are moving to another site and read the privacy statement on that site.

None of the details we gain through the methods above will be shared, sold or given to an organisation outside of the Zero Suicide Alliance, barring a legal requirement to do so (for example in the case of a government or court mandate). In order to develop the website further we work with a website developer Frank Designs Ltd. Frank will offer development support and will build new elements of the website. At times this may mean that their developers could access member data and subscription information. Our contractual relationship with Frank includes provision to ensure that data protection incorporates this possibility. Frank have a long history of working on NHS websites and are fully compliant with ISO27001 and NHS Data Security and Protection Toolkit. 

As part of the ongoing maintenance for the website (fixing back end functionality, changing aspects which we cannot do ourselves) this will be carried out by Informatics Merseyside, which is an NHS healthcare technology organisation, governed by the same data protection and privacy requirements as we are. Our contract with Informatics Merseyside is a subsection of an ongoing contract between Mersey Care NHS Foundation Trust and Informatics Merseyside, which holds the utmost level of data protection provision.

We use Google Analytics to understand:

• How many people access the site
• Where they are from (city level)
• What pages are used most and least
• Where people find us (referring sites like Google and members who host links to us on their pages)
• We sometimes use campaign links – this allows us to say definitively that this person clicked through this email, link or channel).
• Enabling a service to recognise your device so you don't have to give the same information several times during one task
• Recognising that you may already have given a username and password so you don't need to do it for every web page requested

We collect statistical and usage information, such as the number of visits to the website, the user behaviour on the site and broad details of where visitors access the site from (for example what city and what website browser they use) which is not personally identifiable.

Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data on which website you have come to a website from (so-called referrers), which subpages of the website were accessed or how often and for which period of time a subpage was viewed. This is used to optimise the website.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.

As IP anonymisation is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the ZSA, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.

In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymised and encrypted and will not be linked with other data.

You can prevent the storage of cookies by a setting of your browser software, or by clicking the option on the pop up banner as you arrive on the site; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available here.

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Further information and Google‘s applicable privacy regulations can be found at https://policies.google.com/privacy?hl=en and https://marketingplatform.google.com/about/

The following link provides a further explanation of Google Analytics.

Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link: https://adssettings.google.com.

To host events virtually in line with the Coronavirus lockdown process we work in partnership with iVent, a digital events provider. 

We use iVent to:

• Allow us to deliver events and conferences virtually through their platform
• Allow a high quality look and feel for events 
• Encourage and support networking at our events

iVent allows users to access our events by registering for an account and logging in. This account is only used for ZSA events and is to provide an avatar for the event itself and to manage attendance. 

Users will be asked to provide their name (although this can be a pseudonym), their email address, their profession and their organisation (many events will be specifically focussed on an industry / group and so this is necessary to ensure attendees are correct. 

The data will be stored for 1 year, and will be used for the following purposes:

• To allow users to access the event, with an avatar so that they can engage with others in the session. 
• To allow users to access recorded content for up to 30 days following the event
• To contact attendees at the end of the session with a feedback form
• To contact attendees who opt into marketing messaging about future events (only those who opt in to these marketing messages will receive these emails). 

This information will never be sold or shared with third parties, however as part of their role in developing and supporting the running of the event iVent will have access to the information. The contract with iVent includes GDPR and Data Protection Act 2018 provisions to ensure that data is secure and handled appropriately by all staff members who may have access as part of their role.