How to talk about suicide: Making every word matter

A practical guide for individuals, employers, and educators

We’ve collaborated with R;pple Suicide Prevention to create a free, practical guide designed to make talking about suicide easier, safer, and more compassionate.

Featuring contributions from some of the UK’s leading suicide prevention charities, the guide brings together lived experience insights and expert perspectives to support meaningful conversations across different settings.

This resource complements the Zero Suicide Alliance (ZSA) suicide awareness training and includes guidance on:

  • Using language with empathy
  • Supporting someone in distress
  • Supporting someone bereaved by suicide
  • Talking about suicide in the workplace
  • Talking about suicide in education
  • Talking about suicide at home
  • Understanding AI and online harms

Whether you're an individual, employer, educator, or someone seeking to make a difference, this guide offers practical tools to help every word matter.